Marketing at Devodin is social media management and paid advertising for growing businesses, run as one system. It covers paid social, paid search, an organic posting calendar and a current Google Business Profile, planned together and reported monthly by what a person did next: a call, a form or a visit.
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Get a QuoteA campaign is only as good as the follow-up it starts and the page it lands on.
Marketing covers paid social, paid search, organic social posting, and the Google Business Profile and directory listings that make a business easy to find and trust. Search and content is the slower work of ranking in Google and getting cited in AI answers. Marketing is the faster half, built to fill the calendar this month.
The two are planned together rather than sold as separate lines. A restaurant opening a second location needs people walking in the door this month, not in eight to twelve weeks once organic rankings settle. Paid reach and a posting calendar do that work now, while search and content builds the slower asset underneath it.
The first three weeks set up the account, install tracking, and launch one or two tightly targeted ads instead of a wide, unfocused push. Audiences are chosen for who is likely to buy this month, not the widest reach possible. By the end of week three an ad is running, and the results start shaping week four.
Week one is setup: the ad account, the tracking that shows what happens after a click, and the offer the first ad will sell. Week two is the first creative and copy, written for what the business is selling that month, a storm-response service, a new menu item, a seasonal sale, not a generic template pulled off a stock library. Week three is launch, with a small daily spend and a narrow audience, watched closely rather than left to run untouched. Tracking is built in Google Analytics 4 and Google Tag Manager, with GA4 conversion tracking set up so results are reported by calls, forms and sales.
A landscaping company testing paid search for the first time might launch two ad groups in week three, one for weekly mowing and one for one-time cleanups, and see which one is pulling more calls by the end of the month. Paid search runs in Google Ads and paid social in Meta Ads for Facebook and Instagram, or LinkedIn Ads where the buyers are business customers.
An ad only works if the page it points to keeps its promise, and the page only works if someone follows up with the person who filled it out. Devodin treats the three as one sequence: the ad sets the expectation, the page delivers on it in seconds, and follow-up happens the same day the lead comes in.
A roofing company running a storm-response ad needs the click to land on a page about storm response, with a form or a phone number in the first screen, not a homepage with six other services competing for attention. Send the same click to the wrong page and the ad's reach is wasted before the lead has a chance to convert.
Social media management here means a calendar, written posts and scheduling on the accounts a business already uses, handled as part of the same retainer as the paid work. Organic posting follows a calendar built around what the business has to show that week: a finished job, a new arrival, a seasonal offer.
The Google Business Profile gets its own posts alongside the social accounts, since a business profile that goes quiet looks abandoned to anyone checking it before they call. A boutique posting a new-collection launch gets the product in the first frame, not a paragraph of copy above it. A plumbing company gets short, practical posts, a burst pipe fixed on a Sunday, a maintenance tip before winter, the kind of post that reminds a past customer the business is still there and still working.
The profile gets claimed, verified, and filled in properly: the right categories, current hours, genuine photos of the business, and posts that go up on a schedule instead of once and forgotten. Directory listings are corrected wherever the name, address or phone number has drifted. Google explains how it ranks local results by relevance, distance and prominence.
That way the same business shows up the same way everywhere a customer or a search engine might look. A plumbing company with an unclaimed profile is invisible in the map results a customer checks before ever opening the website, however well that website is built. Claiming the profile and cleaning up the listings around it is often the fastest change a business will see, because it fixes a business that could not be found at all, not one that ranked a spot lower than a competitor.
Every monthly report shows what ran, what it reached, and what a person did after seeing it: called, filled out a form, or walked in. It shows which channel is pulling its weight and which is not, so a channel that stops working gets changed instead of left running out of habit.
A follower count isn't on that list on purpose. A page can gain a thousand followers and zero customers in the same month, and reporting that as a win reports a number nobody can spend.
A lead from an ad lands on the website Devodin built or on a page connected to the CRM that tracks what happens next. Because the same team can see the website, the search and content work, and the CRM, a campaign is planned with the full picture instead of guessing at what happens after the click.
That means a landing page can be built or adjusted for a specific campaign instead of forced to fit an existing page, and a lead that comes in through an ad can be followed up automatically the same day through the CRM, not tracked in a separate spreadsheet nobody checks. Email follow-up can run through Mailchimp or Klaviyo when the business already uses one.
The client does, from day one. The ad account, the tracking pixel, and every piece of creative made for it are set up in the client's own name, so leaving the retainer never means losing the account, the audience built up inside it, or the history attached to it.
The advertising spend itself is paid directly by the client to the platform it runs on. That means the ad account, the audiences built inside it, and everything the platform has learned from running the ads stay the client's property, not something that disappears if the work ever stops.
Typically two to three weeks from a standing start. Account setup and audience targeting take longer than the creative itself: a tracking pixel needs time to gather signal, and a new ad account needs a track record before a platform trusts it with reach. After that, this is ongoing work, reported monthly.
It is not delivered once as a finished project. A campaign converting well in March can slow in June when a competitor enters the same auction or a platform changes how it ranks ads, and the retainer exists to respond to that as it happens rather than wait for a renewal conversation.
This fits a business with a clear offer and a place for a lead to land: a working phone line, a CRM, or at minimum a person who checks a shared inbox daily. It also fits a business ready to commit to testing for a full quarter, since time and spend are what reveal which audience converts.
It is not the right fit for a business without a working way to follow up on a lead once it arrives. Paid traffic sent at a follow-up process that is still broken just produces more leads that go cold, faster.
See how a project runs, from first email to handover and read the answers on timelines, reporting and payment.
A colleague in our founder circle dropped Devodin’s contact into a WhatsApp group when I asked for marketing recommendations. Honestly, best intro of the year. Their team audited our funnel, tightened our messaging, and rolled out paid acquisition campaigns that brought down our CPA by almost 35%.
We discovered Devodin through a Facebook founders community and decided to book a strategy call. They helped us sharpen our brand story and put together a go-to-market rollout that resonated immediately with educators. Working with them felt like having a dedicated in-house growth partner.
We connected on Upwork to fix our stagnant outbound pipeline. Devodin structured a clean, consistent marketing engine covering targeted outreach and thought-leadership content. Inquiries have steadily increased, but more importantly, the clients reaching out are the exact high-ticket accounts we want.
We connected on Upwork to fix our stagnant outbound pipeline. Devodin structured a clean, consistent marketing engine covering targeted outreach and thought-leadership content. Inquiries have steadily increased, but more importantly, the clients reaching out are the exact high-ticket accounts we want.
We discovered Devodin through a Facebook founders community and decided to book a strategy call. They helped us sharpen our brand story and put together a go-to-market rollout that resonated immediately with educators. Working with them felt like having a dedicated in-house growth partner.
A colleague in our founder circle dropped Devodin’s contact into a WhatsApp group when I asked for marketing recommendations. Honestly, best intro of the year. Their team audited our funnel, tightened our messaging, and rolled out paid acquisition campaigns that brought down our CPA by almost 35%.
The questions below cover the work itself, how fast it moves and who owns what. Anything else can go to hello@devodin.com or +1 772-209-3586.
from $1,200/mo
Every project starts from these figures, in US dollars, last reviewed October 2026. The exact scope is agreed with you before work begins. See full pricing, or read the answers on payment and ownership.
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