BetBulls Blue: Sports Investment Website Design

Type
Brand and website concept
Brand
BetBulls
Industry
Sports investment
Year
2022

BetBulls Blue is a sports investment website design that favours calm over noise. It includes six desktop pages (home, how we work, who we are, portfolio, news and contact) with centred headlines over faded imagery, outlined pillar cards and a steel blue band system.

BetBulls Blue sports investment website showcase: the home page with a centred headline over faded sports balls large in front of the how we work and who we are pages on a blue gradient.

The brief

A sports investment website design with institutional calm

Where the Orange colourway shouts, Blue steadies. It takes the same six page structure and sets it in a steel blue that reads as institutional and trusted, so a firm investing in sports can speak to partners, founders and co-investors in a measured voice.

The visual brief was order. Headlines are centred, cards are outlined and evenly spaced, and large blue bands separate each idea, so a visitor can follow the philosophy of the firm without searching for it.

What we built

How the BetBulls Blue website is built

The home page opens on a blue hero over faded sports imagery with a centred two-weight headline and a floating strip of partner logos. An intro sits beside an outlined athlete portrait, a blue band announces the firm focus beside a cut-out player, and latest headlines run as rows with square thumbnails.

How we work places a chess piece hero over a philosophy band with a team photo, three outlined pillar cards with round icons, a culture band and four guiding principle cards. Who we are adds three portrait cards, four advantage points and three network cards, while the portfolio page offers filter tabs over a logo grid.

A wide marquee band of spaced letters spells out the wordmark between sections. Pages close with a blue call to action over a faded office photograph and a floating newsletter card above a light footer.

Outcome

A composed sports investment site structure

BetBulls Blue gives an investor a finished, composed website structure: six page designs, an outlined card system, a marquee wordmark band and a blue palette that stays legible across long pages. It is ready to take your own portfolio, team and writing.

Six pages in steel blue with outlined cards

  • Six desktop page designs: Home, How We Work, Who We Are, Portfolio, News and Contact
  • Centred two-weight headlines over faded sports imagery
  • Floating partner logo strip and a filterable portfolio grid
  • Outlined pillar and principle cards with round icons
  • Headline rows with square thumbnails
  • Spaced letter marquee band that repeats the wordmark
  • Floating newsletter card above the footer

BetBulls Blue in full

Six pages, scroll to move through each one.

Home

Full-length BetBulls Blue investment firm website home page design with a centred hero over faded sports balls, a floating logo strip, an outlined athlete portrait, blue focus band and headline rows with thumbnails.

How We Work

Full-length BetBulls Blue investment firm website how we work page design with a chess piece hero, a philosophy band beside a team photo, three pillar cards, a culture band and four guiding principle cards.

Who We Are

Full-length BetBulls Blue investment firm website who we are page design with a centred hero, a who we are band, a row of three portrait cards, four advantage points and three network cards.

Portfolio

Full-length BetBulls Blue investment firm website portfolio page design with a centred hero, filter tabs and a grid of partner logos.

News

Full-length BetBulls Blue investment firm website news page design with a centred hero and article rows with square thumbnails.

Contact

Full-length BetBulls Blue investment firm website contact page design with a centred hero, a short inquiry form and a newsletter card.

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Questions about BetBulls, Blue

  • BetBulls Blue includes six desktop page designs: Home, How We Work, Who We Are, Portfolio, News and Contact. Together they cover a hero, a partner logo strip, a focus statement, latest headlines, a philosophy and values section, a team row, a portfolio grid, a news list, a contact form and a footer.
  • BetBulls Blue suits sports and entertainment investors that want a calm, institutional look in steel blue. The structure suits investors, funds and advisory firms that explain a philosophy, introduce partners, show a portfolio and publish news. Sections can be reordered around the business.
  • The steel blue of BetBulls Blue can move to your own colour, and your portfolio and copy replace the sample content. Type, logo, imagery and the page list are adjustable, and sections can be added or removed.
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