Sapea Crimson: Restaurant Branding and Website Design

Burger, pizza and fast casual brands live on appetite and speed. Sapea Crimson is restaurant branding that puts one strong red on clean white pages, so a menu photograph is always the loudest thing on screen and the brand is recognisable from across a counter or a phone.

The brief was a brand that works as a system, not just a logo: a script wordmark, a red tile icon style, a headline voice and a checkout that all look like they came from the same kitchen.

The home page opens on a white hero with a pale circle behind two stacked burgers, a headline that mixes light and heavy weights, and an order button. A features row of red tiles with white icons leads into product icons, a mission section with a delivery rider and a chef set against red shapes, and a testimonial row.

Inner pages change the hero dish and keep the frame: a burger, fries and a cola on the about page, two burgers on a board for the story page and a baked pizza for the shop. The gallery and story pages carry editorial photography, and the magazine page opens on a full-width burger feast above a grid of article cards.

Categories use red tile icons for pizza, pasta and burgers. The product page has option selectors and an add to cart button, and a four step checkout follows: cart with red quantity steppers, an order summary, an address form and payment by card or cash on delivery, after register and sign up pages.

Sapea Crimson gives a food brand a complete identity and website in one colourway: thirteen page designs, a red icon system, a product shop and a checkout. It is ready to take your own name, menu and photography, and the script logo can be swapped for your own wordmark.