Serene Rose: Ecommerce Web Design for Beauty Brands

Type
Brand and website concept
Brand
Serene
Year
2022

Serene Rose is ecommerce web design for beauty brands that want a softer, more personal look. It includes eight desktop pages: home, about, custom cosmetics, a skincare shop, a product page, address and payment checkout steps and a contact page, all in rose pink and blush.

Serene Rose ecommerce website showcase: the home page with a long-haired portrait large in front of the skincare shop and custom cosmetics pages on a rose gradient.

The brief

Ecommerce web design with a soft, personal feel

Beauty shoppers buy from brands that feel like them. Serene Rose is ecommerce web design that leans into warmth: a rose pink header, blush pages and a light serif give a cosmetics maker a gentle, approachable face without losing the credibility of a real manufacturer.

The brief placed the shop at the centre. A visitor should be able to learn how products are made, browse a concern or a category, and check out, with every step keeping the same soft palette.

What we built

How the Serene Rose shop and website are built

The home page opens on a rose header bar with a crescent-moon script logo, a serif headline and a long-haired portrait. An about section sets a spread of lipstick, eyeshadow and foundation beside a rose button, followed by imagery for the brand's strengths, two service blocks and category photo cards with rose labels.

The about and custom cosmetics pages tell the maker story with a beauty portrait hero, team, vision and mission, brand values, a departments grid and a custom manufacturing timeline from requirements to formula development and packaging.

The skincare shop opens on a flagship hero with concern icons and product cards on rose tiles. The product page offers thumbnails, size and quantity controls and a rose add to cart bar with related products. Checkout runs through an address page with outlined cards and a payment page with saved cards, each beside a rose order summary.

Outcome

A soft beauty shop from catalog to payment

Serene Rose gives a beauty brand a finished ecommerce website in one gentle colourway: eight page designs, a product shop with checkout and a manufacturing story. It is ready to take your own products, photography and formulas, and the shop pages can run on their own without the maker pages.

Eight beauty pages in rose and blush

  • Eight desktop page designs from home to contact
  • Rose header bar, blush pages and a light serif heading style
  • Skincare shop with concern icons and product cards on rose tiles
  • Product page with thumbnails, size, quantity and an add to cart bar
  • Address and payment checkout with saved cards and an order summary
  • Category photo cards for hair, oral care, grooming, kids and baby care
  • Custom manufacturing timeline and a dermatologist-style about page

Serene Rose, shop to payment

Eight pages, scroll to move through each one.

Home

Full-length Serene Rose skincare website home page design with a rose header bar, a hair portrait hero, a makeup about section, imagery, services, category photo cards and testimonials.

About

Full-length Serene Rose skincare website about page design with a rose header bar, a dermatologist-style beauty hero, team, vision and mission, brand values and a departments grid.

Custom Cosmetics

Full-length Serene Rose skincare website custom cosmetics page design with a rose header bar, a portrait hero, a benefits section and a custom manufacturing process timeline.

Skincare Shop

Full-length Serene Rose skincare website skincare shop page design with a flagship hero, concern icons, product cards on rose tiles and a blog band.

Product

Full-length Serene Rose skincare website product page design with a product photograph, thumbnails, size and quantity controls, an add to cart bar and a related products row.

Address

Full-length Serene Rose skincare website address page design with outlined address cards and a rose order summary card.

Payment

Full-length Serene Rose skincare website payment page design with card payment choices and saved cards beside a rose order summary card.

Contact

Full-length Serene Rose skincare website contact page design with a contact form on a white card.

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Questions about Serene, Rose

  • Serene Rose includes eight desktop page designs: Home, About, Custom Cosmetics, Skincare Shop, Product, Address, Payment and Contact. Each shares the rose header, blush background and serif headings, and the longer pages add category cards, a FAQ, a blog band and a footer with a newsletter field.
  • Serene Rose is a complete online shop design. It has a skincare shop with concern icons and product cards, a product page with size, quantity and add to cart, and a two step checkout covering address and payment, each beside an order summary. The maker and about pages can be kept or removed around your shop.
  • Serene Rose can be reset to your own brand colours, products and photography. Logo, type, page list and checkout steps are all adjustable, and sections can be added or removed.
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