Eshooz Lime: Ecommerce Web Design

Type
Brand and website concept
Brand
Eshooz
Year
2022

Eshooz Lime is an ecommerce web design for a footwear store that wants to feel fast and energetic. It includes thirteen desktop page designs in lime and navy: home, shop, product, cart, a five-step checkout, sign in, account and contact, built from one reusable section system.

Eshooz Lime ecommerce website showcase: the home page with an outlined 2023 headline and a sneaker, in front of the shop and product pages on a lime gradient.

The brief

An ecommerce web design built around the path to checkout

A footwear store sells on first impressions and loses sales on friction. Eshooz Lime answers both: a high-energy lime and navy identity up front, and a plain, well-ordered path from product to payment behind it. It is an ecommerce web design where the brand and the buying flow are drawn together.

The brief was a store that reads sport and street at a glance, yet keeps every shopping screen calm. Bold colour carries the home page and banners, while cart, checkout and account pages stay white, spacious and easy to scan.

What we built

How the Eshooz Lime store is built

The home page opens on a lime hero with an outlined headline and an angled sneaker, then a brand logo row, an Our Own Creation carousel of photo cards, sale banners, product grids and a deal of the week band with countdown tiles. Navy type on lime keeps the contrast strong from the first screen.

The shop page pairs a photo banner with a filter sidebar, a sorted product grid and a deals card. The product page gives the shoe a large gallery, colour swatches, a size picker and a clear price and add to cart button, with a make an outfit row underneath.

Cart and checkout get the most care. The cart lists each line with quantity, wishlist and remove actions, a discount code field and a running total. Checkout then splits into shipping, delivery and payment with a step tracker, and the card form has its own screens. Sign in, account settings and contact complete the set.

Outcome

A footwear storefront with a five step checkout

A store that adopts Eshooz Lime starts with a complete storefront and buying flow: thirteen page designs, a section library for banners and product grids, and a colour and type system defined once. It is ready to take real products, photography and a payment provider.

Thirteen pages from lime hero to five step checkout

  • Thirteen desktop page designs from home to a five-step checkout
  • Lime hero with outlined headline, brand logo row and category carousel
  • Shop page with filter sidebar, sorting and a deals of the week card
  • Product page with image gallery, colour swatches and size picker
  • Cart with discount code field and an itemised order summary
  • Separate checkout screens for shipping, delivery, payment and card details
  • Sign in, account settings and contact pages with a map

Eshooz Lime from home to account

13 pages, scroll to move through each one.

Home

Full-length Eshooz Lime ecommerce website home page design with a lime hero and sneaker, brand logo row, an Our Own Creation carousel, sale banners, product grids and a deal countdown.

Shop

Full-length Eshooz Lime ecommerce website shop page design with a photo banner, a filter sidebar, a product grid and a deals of the week card.

Product

Full-length Eshooz Lime ecommerce website product page design with a large sneaker gallery, colour swatches, size picker, price and add to cart.

Cart

Full-length Eshooz Lime ecommerce website cart page design with a line item list, a promo code field and an order summary above a top picks row.

Cart offer

Full-length Eshooz Lime ecommerce website cart offer page design with the same cart and a member rewards banner above the footer.

Checkout details

Full-length Eshooz Lime ecommerce website checkout details page design with a step tracker, contact and shipping forms and an order summary.

Checkout delivery

Full-length Eshooz Lime ecommerce website checkout delivery page design with delivery option radios beside the order summary.

Checkout payment

Full-length Eshooz Lime ecommerce website checkout payment page design with payment method choices beside the order summary.

Checkout card

Full-length Eshooz Lime ecommerce website checkout card page design with the card payment option selected.

Checkout card details

Full-length Eshooz Lime ecommerce website checkout card details page design with card number, expiry and security code fields.

Sign in

Full-length Eshooz Lime ecommerce website sign in page design with a lime backdrop and a white sign in card.

Account

Full-length Eshooz Lime ecommerce website account page design with a side menu and an account settings form.

Contact

Full-length Eshooz Lime ecommerce website contact page design with office details, a message form and a map.

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Questions about Eshooz, Lime

  • Eshooz Lime includes thirteen desktop page designs: home, shop, product, cart, a cart with a rewards banner, five checkout screens covering details, delivery, payment and card entry, sign in, account and contact. Each uses the same lime and navy system, so the store feels consistent from first click to final payment.
  • It suits footwear, sportswear and fashion retailers that sell through bold visuals and need a clear route from browsing to payment. The structure also works for any catalog store with filters, variants such as size and colour, and a multi-step checkout.
  • Eshooz Lime can be rebuilt around your brand, products and copy as part of Websites & Ecommerce and Brand Identity work. Colours, type, logo, the page list and the checkout steps can all be changed, and sections added or removed.
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