Eshooz Mint: Online Store Design

Type
Brand and website concept
Brand
Eshooz
Year
2022

Eshooz Mint is an online store design for a footwear brand that wants a fresh, fashion-led look. It includes eight desktop pages in mint and black: home, shop, product, cart, checkout, sign in, account and contact, with italic display type and duotone category cards.

Eshooz Mint online store showcase: a light home page with a 2023 headline and a sneaker on a mint circle, in front of the shop and product pages on a green gradient.

The brief

An online store design with a fresh fashion edge

Some footwear brands want to look like a fashion label rather than a warehouse. Eshooz Mint takes the same store structure as its siblings and gives it a lighter voice: mint green, pure black, slanted headlines and a lot of white space around the product.

The aim was an online store where merchandising does the selling. Large product shots sit on clean grounds, category cards are tinted so they feel like one family, and the calls to action stay small, rounded and easy to find.

What we built

How the Eshooz Mint online store is built

The home page opens on a pale grey hero with a mint circle behind an angled sneaker, then a row of service icons for shipping, guarantees, support and secure payment, and a black and white brand row. Our Own Creation follows as a carousel of green duotone cards for casual and formal wear.

Below, a mint women's sneaker sale card sits beside a white trending card, then an oversized italic headline beside a model cut-out. New arrivals sit in a tabbed product strip, followed by a deal of the week band with black countdown tiles and a top picks carousel.

The shop page adds a mint banner, a filter sidebar and a product grid with a discount banner and newsletter signup. Product, cart and checkout keep to white grounds with mint buttons, and sign in, account and contact finish the set with the same rounded, soft-shadow cards.

Outcome

A fashion led online store from shop to checkout

Eshooz Mint gives a footwear or fashion brand a finished online store design: eight page designs, a duotone image treatment, a library of promotional banners and a colour and type system. It is ready to take real products, photography and a checkout provider.

Eight pages in mint and black, home to checkout

  • Eight desktop page designs from home to checkout, sign in and contact
  • Pale hero with a mint circle behind an angled sneaker
  • Duotone category cards for casual and formal wear
  • Sale banners, new arrivals tabs and a deal of the week countdown
  • Shop page with filter sidebar, product grid and newsletter signup
  • Product page with colour options, size selector and two buy buttons
  • Clean cart and checkout with an itemised order summary

Eshooz Mint, shop to checkout

Eight pages, scroll to move through each one.

Home

Full-length Eshooz Mint ecommerce website home page design with a grey hero and mint circle behind a sneaker, service icons, duotone category cards, sale banners, new arrivals and a deal countdown.

Shop

Full-length Eshooz Mint ecommerce website shop page design with a mint banner, filter sidebar, product grid, a discount banner and newsletter signup.

Product

Full-length Eshooz Mint ecommerce website product page design with a gallery, mint size selector, colour options, price and add to cart and buy it now buttons.

Cart

Full-length Eshooz Mint ecommerce website cart page design with line items, quantity controls, a promo code and an order summary.

Checkout

Full-length Eshooz Mint ecommerce website checkout page design with shipping and payment method forms beside an order summary.

Sign in

Full-length Eshooz Mint ecommerce website sign in page design with a mint backdrop of curved rings, a white sign in card and a sneaker.

Account

Full-length Eshooz Mint ecommerce website account page design with a side menu and an account settings form.

Contact

Full-length Eshooz Mint ecommerce website contact page design with a mint panel, a contact form card and a map.

Want a site like this?

Tell us what you are building and we will come back with a written scope.
Get a Quote

Questions about Eshooz, Mint

  • Eshooz Mint includes eight desktop page designs: home, shop, product, cart, checkout, sign in, account and contact. Together they cover a hero, category cards, sale banners, product grids, a filter sidebar, a size and colour picker, order summary, account settings, a contact page and a map.
  • It suits footwear, apparel and accessories brands that want a fashion-led look and a store that leans on photography. The layout works for any catalog with categories, seasonal offers and a short, clear path from product page to payment, even on a large catalog.
  • Eshooz Mint can take your products and copy under Websites & Ecommerce, with Brand Identity where a new look is needed. Colours, type, imagery, the page list, banner styles and the checkout steps are all adjustable.
Next projectEshooz, OrangeEshooz

Let's put this in writing.

Tell us what you need. A reply comes within one business day, the written scope with dates follows the call within one business day, and you own every file, login and domain from the day it ships.